‘Star Wars Battlefront 2’ Despite Criticism, Electronic Arts Will Not Reject Microtransactions
A little over ten days ago, Electronic Arts announced that it had temporarily removed micro-transactions from Star Wars Battlefront 2. A sudden decision that, according to some rumors, could have been initiated by Disney’s (who owns the rights to Star Wars) wire to the American publisher.
As a result, many observers have imagined that this was the first step towards a pure and straightforward abandonment of micro-transactions. Well, that turned out not to be the case. At the Credit Suisse 21st Annual Technology Conference, EA Chief Financial Officer Blake Jorgensen suggested that the bad buzz would not change the company’s strategy.
In fact, Electronic Arts assume that the Star Wars Battlefront 2’s “pay-to-win” character is the cause of player annoyance, more than just paying for content. Blake Jorgensen explained that there are different types of players: those who have more time than money, and those who have more money than time.
The goal is to find a balance between the two, the data being analyzed thoroughly to leave nothing to chance. “We’re trying to figure out how to create a deeply engaging game where players spend a lot of time’n’grind, pay or both,” Jorgensen.
Regarding possible micro-transactions to afford cosmetic items, it was said that this was a delicate subject. For example, Blake Jorgensen asserted that a white or pink Darth Vader would have no meaning, and that, in any case, Disney and Lucasfilm would undoubtedly use their veto.
On the other hand, it is not impossible that the players can, in the future, choose the color of their lightsaber, for example. Electronic Arts insisted that it is the realism of the game and the consistency with the saga that prevailed and that nothing would be done to taint them.
Finally, Blake Jorgensen made a point of reminding that the Star Wars Battlefront 2 DLCs’ would be free and that this would undoubtedly allow the community to remain attentive to the evolution of the game.